Shanghai Hutchison WhiteCat Co. Ltd. (abbreviated as "WhiteCat") is a wholly-owned subsidiary of CK Hutchison Industrial Co. Ltd.. The company's predecessor can be traced back to 1948.
WHITECAT has a long storied history since 1963, with strong Research and Design strength. and is a well-known enterprise with great potential and high market credibility in the same industry.At the same time, WHITECAT also actively undertakes social charities and responsibilities, such as donations for disaster relief, sponsorship of the Shanghai World Expo, etc.
For more than half a century, WhiteCat has witnessed and led the development of China cleaning industry and has set many domestic firsts：
1st synthetic detergent powder
1st powder spraying tower
1st laundry powder packaging machine
1st concentrated laundry powder
1st group of companies to receive the Concentration Mark
The national capitalist Zhao Chunyong established Shanghai Yongxin Chemical Industry Co. Ltd., a private factory in Yongtai Village, Huajing Township, Tangwan District, Shanghai.
Yongxing Chemical Industry Co., Ltd.(a joint state-private ownership).
Public-private partnership Shanghai Yongxing Chemical Industry Co., Ltd. was renamed as public-private partnership Shanghai Yongxing Chemical Factory Co., Ltd. under the Light Industry Administration of the Ministry of Light Industry.
The joint state-private enterprise Shanghai Yongxing Chemical Factory Co., Ltd. was renamed as a joint state-private enterprise Shanghai Yongxing Soap Factory.
Shanghai Yongxing Soap Factory, a public-private partnership, test-produced China's first package of synthetic laundry detergent - "Gongnong Brand" synthetic laundry detergent, a new synthetic detergent industry in China, the first time on the market in Shanghai's first department store.
In September, the joint state-private enterprise Shanghai Yongxing Soap Factory was renamed as the joint state-private enterprise Shanghai Yongxing Synthetic Detergent Factory.
The trademark of "WhiteCat" was successfully registered, and WhiteCat brand synthetic laundry detergent was successfully put into production and listed on the market, which was popular all over China. Built the first spray-drying tower in China that can produce hollow spherical washing powder.
The joint state-private enterprise Shanghai Yongxing Synthetic Detergent Factory developed autonomously the first washing powder paper bag packaging machine in China.
In December, the joint state-private enterprise Shanghai Yongxing Synthetic Detergent Factory was renamed "State-run Shanghai Synthetic Detergent Factory".
The first set of self-developed and manufactured double-membrane sulfur trioxide sulfonation plant of international standard was put into production. The first batch of enzyme-enriched laundry detergent was successfully developed and put into production.
The laundry powder of WhiteCat brand was ratedas a high-quality product in Shanghai by the Shanghai Administration for Industry and Commerce, and was awarded the "Shanghai Famous Trademark".
The laundry powder of WhiteCat brand was awarded the "National Quality Silver Award" by the National Economic Commission.
The first pack of Super Concentrated Laundry Powder was successfully developed, put into production and hit the market.
WhiteCat Dishwashing was successfully developed, put into production and hit the market.
The WhiteCat and Jiamei Laundry Powder were appraised as Shanghai Famous Brand Products by the Shanghai Famous Brand Product Selection Committee and awarded the "Shanghai Famous Brand" certificate.
WhiteCat Silk and Wool Detergent was successfully developed, put into production and hit the market. WhiteCat Dishwashing was rated as a high-quality product by the Ministry of Light industry
WhiteCat Spray Cleaner was successfully developed, put into production and hit the market.
WhiteCat Super Concentrated Liquid Laundry was successfully developed, put into production and hit the market.
WhiteCat Sport Shoes Cleaning Foam was successfully developed, put into production and hit the market.
Bleaching products, WhiteCat Degreaser and WhiteCat Silk Detergent were successfully developed, put into production and hit the market.
On January 6, Shanghai WhiteCat Co., Ltd., jointly established by Shanghai Synthetic Detergent Factory and SHK Hong Kong Industries Ltd., went into business.
WhiteCat Laundry Powder has been awarded the "Golden Bridge Award" for National Best-selling Domestic Products by 7 national ministries and commissions for 4 consecutive years since 1992.
The "WhiteCat" logo was recognized as a well-known trademark by the Trademark Office of the State Administration for Industry and Trademark.
WhiteCat Synthetic Laundry Powder was chosen as "China Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.
WhiteCat Liquid Detergent was chosen as "China Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.
In March, Hutchison Whampoa (China) Co., Ltd. was granted 80% of the equity of Shanghai WhiteCat (Group) Co., Ltd. to set up a sino-foreign joint venture Shanghai Hutchison WhiteCat Co., Ltd.
The investment of Shanghai Hutchison WhiteCat Co., Ltd.'s joint capital increase of 1 billion project was approved by the Ministry of Commerce.
on Sept. 17th, WhiteCat successfully signed a contract with Shanghai World Expo Bureau, becoming the project sponsor of cleaning and detergent industry in China's 2010 Shanghai World Expo. Cooperated with China Detergent Industry Association to develop China's concentrated laundry detergent industry standard and logo.
During the Shanghai World Expo, WhiteCat provided a complete set of professional cleaning and disinfection solutions for the Expo site, effectively guaranteeing the public health and safety of 73 million visitors.
Shanghai Hutchison WhiteCat Co., Ltd. Successfully passed the Shanghai Cleaner Production Audit and Acceptance.
In Dec., Hutchison Whampoa (China) co., LTD acquired the rest 20% stake of Shanghai Whitecat (Group) co., LTD. Shanghai Hutchison Whitecat co., Ltd became a wholly-owned subsidiary of CH Hutchison Holdings.
In January, WhiteCat Lemon Black Tea Dishwashing won the "2017 China Biggest Award of Quality Consumer -Quality Gold Award".
In January, WhiteCat Dishwashing won the 2018Shanghai Best-selling Gold Award. In July, Shanghai Hutchison WhiteCat Co., Ltd. won the title of "China's Top100 Daily Chemicals"
Hutchison WhiteCat currently sells 10 brands, covering 6 categories: "Dishwashing", "Fabric Washing & Care ", "Household Cleaning & Care", "Sterilization & Hygiene", "Mosquito & Insect Repellent" and "Baby Care"6 categories of products. Among them, "WhiteCat", as a well-known brand in China, has experienced a glorious history of more than half a century since its establishment. Now, "WhiteCat" brand products as a Chinese well-known trademark, Chinese famous brand products, national quality inspection-free products, Shanghai famous trademark, Shanghai famous brand products owners, by the majority of consumers.
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