Natural Clean from WhieCat – Turning Headsat the PLMA

On November 12~14, 2023, the Chicago Private Label Show organized by PLMA (Private Label Manufacturers Association) has already attracted more than 50,000 professional buyers and more than 20,000 different kinds of exhibits on display, and it is one of the largest and most important private label exhibitions in North America, which is the It is one of the largest and most important private label exhibitions in North America. It is a professional exhibition for the private label industry, attracting retailers, supermarkets, wholesalers, manufacturers and other professionals from all over the world.

Continuing in Whitecat tradition of innovation, at PLMA, Whitecat are very excited to launch our newest line of sustainable, nature-inspired products at PLMA for our private label customers in the U.S.: Lactic acid-based cleaning products; Soda-based cleaning products; Concentrated cleaning pods! Come find us at PLMA and let us broaden your options for nature-based, sustainable Home Care and Personal Care products that your customer will simply Love!

We are happy to share with you what we have accomplished and gained from the show and have connected with many potential customers. We received a lot of positive feedback and expressions of interest, which gives us confidence in our future business development.

In addition to the interaction with our customers, we also cooperated and exchanged ideas with other exhibitors and learned a lot of valuable experience and industry dynamics. The show provided us with a valuable opportunity to better understand market trends and competitors' movements.

After the show, we will continue to follow up on the contacts we have established with our customers and further communicate with and resolve the issues and needs they have raised. We will also analyze the data and feedback collected during the exhibition, and consider various aspects such as product performance, cost-effectiveness and application scenarios to refine product features and enrich the product line in order to better respond to market demand.

We have excellent memories of the fair, with lots of stimulating discussions and exciting experiences, both with existing business partners and with new contacts. It will once again be a fixture in our Household Cleaning team’s 2024exhibition calendar.