Whitecat Once Again Ranked in the Top 10 Brands for Fast Growth in the Chinese Market

Cato Consumer Index has released the “2024 Brand Footprint Report”, a list of the top 50 brands preferred by consumers in China's FMCG market. With a brand penetration rate of 31.4%, Whitecat has once again made the list of top 10 fastest growing brands in China.

The Brand Footprint Report series is an annual series launched globally by Cato Consumer Index. The report reveals the brands that consumers choose most and the fastest-growing brands in each market around the world, as measured by consumer reach.

Whitecat's Consumer Reach (CRP) has grown by 8.3% over the past year, with a significant increase in the number of consumers exposed to the Whitecat brand compared to the previous period of the Cato Consumer Index.

As a well-known brand in China's detergent industry, Whitecat has a long history and deep brand heritage, and has always been a symbol of quality and trust. From the traditional detergent to today's diversified cleaning products, Whitecat has always been adhering to the original intention to meet the needs of consumers as its own responsibility.

Innovation is the core driving force for rapid growth

In recent years, the Whitecat brand has responded positively to changes in the market, increasing its investment in R&D and launching a series of innovative products. For example, in response to the segmented needs of consumers for clothing cleaning, Whitecat has developed a clean and fragrant laundry detergent with dual enzymes, which can effectively get rid of stubborn stains, while the multi-functional formula provides comprehensive clothing protection. In kitchen cleaning, Whitecat Lactic Acid Bacteriostatic Detergent is highly recognized by consumers for its excellent anti-bacterial effect, with an anti-bacterial rate as high as 99.9%*, which can wash away Helicobacter pylori. In response to the washing preferences and habits of young consumers, the innovative development of Cat Paw Laundry Pods, with its cute shape and hardcore product performance, meets the needs of young consumers who want to remove stains easily and conveniently in addition to their face. The launch of these innovative products not only meets consumers' daily cleaning needs, but also wins high recognition in the market for its high efficiency and convenience.

* Finger was tested by a third-party organization, and the bacterial inhibition rate reached 99.9% under the experimental conditions, with the experimental strains of Staphylococcus aureus Escherichia coli and Helicobacter pylori.

Precise Market Positioning

A series of personalized products have been launched for different use scenarios and consumer groups, covering a wide range of areas such as kitchen cleaning, clothing cleaning and environmental cleaning. Whether it is the cleaning of family kitchens or the professional needs of restaurants and hotels, Whitecat can provide consumers with cost-effective and diversified choices of product specifications. And through marketing activities to establish a closer emotional connection with consumers, continue to deepen the brand concept, won the favor of consumers.

The fact that Whitecat has been selected as one of the top ten fast-growing brands in the 2024 Brand Footprint is not only a high recognition of Whitecat's efforts in the past, but also a powerful stimulus for future development.

Whitecat will continue to uphold the brand concept of “Clean Life, Care for Health”, continue to innovate, provide consumers with more high-quality, efficient washing and cleaning products, and make greater contributions to the world's cleanliness.