WhiteCat Joins WISE ORG -2024

Women Impacting Storebrand Excellence™ (WISE)  began in 2012， is a non-profit professional development organization, founded by women, to champion the power of diversity and inclusion which drives profitable growth within the store brands industry.
WISE is committed to listening, learning, and impacting the change our world is urgently seeking. WISE will continue to serve as an advocate for diversity & inclusion in our industry and provide tools and resources to affect positive change.
WhiteCat believe that a higher level of diversity will not only strengthen the brand image , but also make it more profitable.  Emphasizing gender equality and diversity can attract more consumers who support this idea.
Professional development opportunities: Being part of the WISE organization gives WhiteCat the opportunity to network with other professionals in the industry, gaining new ideas and best practices that can help enhance the brand's professionalism.
Social responsibility performance: Being part of a WISE organization shows that a WhiteCat cares about social responsibility and sustainability, which helps to build a good image of the brand in terms of social responsibility.
Talent attraction and retention: For many employees, joining a WISE organization may make them more willing to stay with the WhiteCat, as it shows that the brand values the career development and working environment of its employees.